Well, it’s been a while since I posted here. Fortunately, I’ve been busy working. Apparently the global recession is working in my favour. I suppose this is an ideal time to focus on getting a strong message out to the public, in an attempt to regain sales. Advertising and Marketing budgets have been universally cut, the entire financial world is in cost-cutting mode, and the powers-that-be are increasingly nervous about spending large sums of money to get a message out that they fear may be judged as wasteful. I guess it makes sense that many of my clients are getting back to basics, and taking the word to the street with affordable but efficient PowerPoint presentations. Now is not the time to be overly flashy. We have to show the world that we too are suffering – but we still need to stay in business, am I right? Interesting times indeed. For what it’s worth, the industries that I work with most often have been hit the hardest by the current financial situation, but life must go on. Business as usual – more or less. Here’s a prediction for you: in two years’ time, we’ll look back at this global “recession” and laugh and laugh and laugh. Well, maybe that’s taking it a bit far…….but we’ll laugh.
